Wake up and smell the coffee!

There is something quite fantastic happening in the world of coffee and as you all know me and the man are quite the coffee drinkers, we have our own album on Facebook for our coffee moments. However I am not a coffee master, I drink mine weak with plenty of milk, so I decided to let the piece be written by my Contributor Will. Here is what he has to say about news in coffee. Enjoy the read.

Now I don’t need any persuasion when it comes to a good cup of coffee.Even though we live in a tea-driven and tea-inspired, high-tea drinking country, a good cup of coffee sure gets a lot of use going in the morning. I admit, I’m one of those fast paced, on the go, take-away drinking multi tasking coffee addict. Starbucks addict to be exact.
So many of us rush in and rush out of S branches which are so easy to find! (Except at Euston station in London though 😦 With all our rushing around, when last did we sit down, cherish, smell, drink and taste the coffee that’s been brewed for us? This brings me to what Starbucks has to offer.

In keeping with the celebration for the 40 years that this green giant of coffee bean expertise has been around, they’ve taken things to the next level. The Haute Couture in the world of Pret-a-Porter coffee! It reminded me of the occasion of Japanese tea drinking. Be there, in the moment, all 5 senses woken up. Anyone remember the first season of Ally McBeal? The scene where Ally and Georgia enjoy their Starbucks coffee together? A moment so amazing that the guys were peeping around the door, mouths dropped open. A moment so great that it seemed to tickle more than just the taste buds? Well read more:

We joined the lovely coffee master, Jess Strolle at HIX in Selfridges London, to try some new Starbucks coffee. Starbucks has launched the first three of Starbucks reserve coffees:

  • Aged Sulawesi Kalosi comes from 12 farmers located in South Sulawesi, grown in small family gardens and traded in the town of Kalosi, where the historic coffee trading market is located.  Just as aging improves wine and cheese, it also heightens the flavors of this coffee.
  • Fairtrade Certified Nicaraguan Corcasan is produced by the Cooperativa Corcasan, a small cooperative of 250 farmers in the northern part of Nicaragua.  This coffee has a burnt sugar sweetness and soft floral aromas, finishing with an herbal leaf note.  It is uniquely Fairtrade, Organic and Rainforest Alliance certified and Starbucks CAFÉ Practices verified.
  • El Salvador Pacamara Montecarlos Estate is from the Montecarlos Estate, one of El Salvador’s premier coffee estates, uniquely surrounding an entire volcano crater.  Two thirds of the estate is planted with coffee and one-third is part of a cloud forest inside the crater. This coffee gathers its distinctive flavours from soil rich in minerals and volcanic ash.(“Wow. Amazing. I was in heaven.”) Some of the words I heard at the launch.

    The first three

These coffees are only available in 10 stores in the uk. Very select indeed. The filter coffee will be individually brewed for you. Mini filter, just the right temperature hot water, slowly filtered. You can also experience these amazing coffee moments at Hyx in Selfridges.

The aspects of the coffee:
The smell, the smell, the smell!”Aromas, influences, multi faceted”. Who knew coffee tasting could be more intriguing than wine tasting? I was very happy just smelling the coffee. Never mind what followed next:

The flavour:
“Smooth, deluxe, multi dimensional, a taste to savour” Again some of the descriptions that were used. These coffees are ultra smooth and ultra luxurious. Think “best quality chocolate melting in my mouth” and apply the same to a coffee.

The accompaniments:
The 3 coffees has their own best recommended foods to enjoy with them.

So in a world that could perceive Starbucks as all about quick-fix and on-the-go, please do try out one of these Starbucks Reserve coffees. Wow. A “high coffee” could impress even more than “high tea”. Take a piece of the moment with you. You can buy your own bag of beans, have them ground and take them home to be savoured. The last coffee I tasted was definitely a “curl up on the couch with coffee” moment for me. So I will be brewing that at home. Mmmm. These first three new coffees aren’t just your normal cup of tea! Or coffee for that matter. Go forth, enjoy, appreciate and savour the moment of drinking a truly special blow-you-away coffee moment.