Jockey 135 – Birthday Party at The Hospital Club
March 25, 2011 Leave a comment
Last night I was invited to a very special event, Jockey‘s 135th birthday party! The event was held at the ever fabulous hospital Club in London and I knew it was going to be great evening ahead. There was going to be hot men wearing very little. What was not to like? Seriously.
After settling in and getting a drink, I decided that it was time to mingle. Spotted the ever so lovely Zoe Griffin and we shared few stories about her recently moving offices, hiding in the toilets and what ever happened to The Wellington. Turns out we are quite similar, tall, dark and incredibly gorgeous. Zoe was there for a short while as she was of course off to another party. Shame she missed the catwalk. I briefly chatted with the boys from GT. We shared our thoughs on the best fragrances and which of the summer trends is going to be the biggest one. In general a great little party crowd.
The catwalk was of course already fitted and after a few bevvies and snacks there was an announcement, THE SHOW WAS ABOUT TO START. I took my place on front row (like I would even consider sitting anywhere else) and settled down to see some underwear roll down the runway.
The amazing Dylan Jones gave us an introduction to the evening ahead, explaining the history of Jockey and how it all got started. Did you know that back in the day it was considered shameful to model underwear so the model’s faces were covered, as you do. I had no idea, thank you Dylan for educating me once again. (ps. If you don’t know about Dylan Jones, you need to google ASAP, he is one of my style heroes). Dylan finished off and the lights dimmed, it was SHOWTIME! Whoop. I havent been to an underwear show in ages, so wasnt quite what to expect. Safe to say all my “expectations” were blown away. The show consisted of the many faces of Jockey. We had the style from way back when, up to all the new stuff that is out now. Swimwear and boxer shorts. It was all there. Plus the show included a little history and even a rope pulling challenge. I mean really. It was amazing. For more photos, just click here. If you also look under my videos, there are few from the show. Very handsome men in very little clothing. Whoop!
Must admit, I have not been on the ball so to speak with Jockey as you all know I wear my Aussiebums etc. Last night thou, my eyes were opened. Truly. There were few pairs of boxer shorts, that I MUST purchase right this minute and the swimwear, HELLO! I am thinking the white and black for this coming summer. Boys and girls, go have a look at their site. They have been doing underwear for 135 years and still going strong and last night I found out why. As they say in USA, Jockey or nothing.